About

I define visual platforms that translate strategy into structured, flexible design languages across brand, social, digital, motion, and retail. My strength lies in making complex ideas legible, then carrying those systems from early concept through execution while maintaining clarity, craft, and consistency at scale.

Across in-house, agency, and freelance ACD roles, I’ve led art direction for large brands and fast-moving briefs, partnering closely with copy, strategy, production, and motion teams. I’m highly hands-on and detail-driven, with a strong ability to guide work through iteration, refine visual logic, and ensure the final output holds together across touchpoints.

A significant part of my leadership has come from shaping and sharing modern creative workflows, particularly around AI-accelerated production. I’ve developed and led structured walkthroughs and workshops that break down decision-making, iteration, and problem-solving, helping teams not only use new tools, but understand why and when to apply them. This approach has improved both the speed and quality of creative output, leading to faster approvals and more confident execution.

Alongside my full-time role, I’ve also operated as a freelance Associate Creative Director with boutique agencies, stepping in to define visual direction, align teams around a clear creative north star, and elevate craft under tight timelines. These experiences have reinforced my ability to lead quickly, communicate direction clearly, and support teams through complexity.

I’m particularly interested in modern production models, AI-driven concepting, and building visual systems that scale efficiently without sacrificing intention or quality. I value collaboration, clarity, and work that feels thoughtfully designed at every level.

More about me

I call Toronto home, but I have lived and worked in Tokyo, Beijing and Bangkok.